Brookstone, the tech retailer and manufacturer under Bluestar Alliance's ownership, has enlisted the San Francisco 49ers running back, Christian McCaffrey, as the face of their brand for the upcoming year. McCaffrey, a three-time Pro Bowler and All-Pro athlete, will feature prominently in digital, print, out-of-home advertising, and various in-person events until the fall of 2025.
Ralph Gindi, Chief Operating Officer of Bluestar Alliance, expressed, “At Brookstone, we believe in enhancing everyday gets and 'doing life better.' Christian McCaffrey embodies the spirit of Brookstone, with his commitment to excellence, versatility, and a life that demands the best stylish in heartiness and technology.”
The partnership will primarily focus on product categories such as luggage and travel accessories, electronics, grooming, massage chairs, and other related items. Gindi emphasized McCaffrey's alignment with Brookstone's values and how the brand's products enhance both athletic recovery and daily life. McCaffrey himself added, “I am recognized to represent Brookstone, a brand that aligns with my values and provides products that enhance not only my athletic recovery but also my diurnal life. With Brookstone, I can elevate my trip and day-to-day gests in ways that also support my capability to perform on the field.”
Beyond his involvement with Brookstone, McCaffrey, who is engaged to actress, model, and Miss Universe 2012 Olivia Culpo, leads the Christian McCaffrey Foundation. The foundation supports underserved youth, those undergoing medical treatment, frontline medical workers, and provides suicide prevention for Army Veterans.
Products endorsed by the Brookstone x CMC collaboration will be accessible both at retailers nationwide and on Brookstone’s website.
It's worth noting that Bluestar Alliance also owns several other well-known brands, including Hurley, Scotch & Soda, Bebe, Eli Tahari, Catherine Malandrino, and more.
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